Imitation is the sincerest form of flattery
This morning I was surprised to learn that my physically closest competitor had changed the title of his website and is now calling himself Professional Headshots Palo Alto. I’m surprised he feels me to be a great enough threat to throw away the obvious market advantage of a well established trade name with a following built up since at least January of 2015.
Fortunately I had already registered my trade name, and the obvious alternates with the appropriate counties.
This move by my competitor is a gift I never would have imagined I might receive. My marketing is going to be even more effective now. In addition to “spectacular headshots of enthusiastic, engaged and assertive individuals.” I will be using the tried and true, time honored tag line “Often imitated, never duplicated.”
Addendum- I thought it was interesting that the week before this competitor had added a version of my tag line “spectacular headshots of enthusiastic, engaged, and assertive individuals”, but in ALL CAPS. I read flop sweat. This proves it.