Imitation is the sincerest form of flattery

This morning I was surprised to learn that my physically closest competitor had changed the title of his website and is now calling himself Professional Headshots Palo Alto. I’m surprised he feels me to be a great enough threat to throw away the obvious market advantage of a well established trade name with a following built up since at least January of 2015.

  1000 square foot professional photo studio. View of 650 square foot shooting floor from lounge. I love the 15 foot ceiling. No stray bounce light for me. You can see eight of the eleven lights I keep set up and ready to employ at a moments notice. 

 1000 square foot professional photo studio. View of 650 square foot shooting floor from lounge. I love the 15 foot ceiling. No stray bounce light for me. You can see eight of the eleven lights I keep set up and ready to employ at a moments notice. 

Fortunately I had already registered my trade name, and the obvious alternates with the appropriate counties.

1000 square foot professional photo studio. View of 650 square foot shooting floor, lounge and 200 square foot dressing room with glamour mirror at the makeup station.

1000 square foot professional photo studio. View of 650 square foot shooting floor, lounge and 200 square foot dressing room with glamour mirror at the makeup station.

This move by my competitor is a gift I never would have imagined I might receive. My marketing is going to be even more effective now. In addition to “spectacular headshots of enthusiastic, engaged and assertive individuals.” I will be using the tried and true, time honored tag line “Often imitated, never duplicated.”

Jon Parsons, Attorney at Law.  https://www.jrplaw.com/     A good man, incredible orator and a master story teller. He’s also the first person I photographed after I opened my headshot business. I had to shoot him in his office because the Professional Headshots Palo Alto studio on San Antonio Rd. was still under construction.

Jon Parsons, Attorney at Law. https://www.jrplaw.com/

A good man, incredible orator and a master story teller. He’s also the first person I photographed after I opened my headshot business. I had to shoot him in his office because the Professional Headshots Palo Alto studio on San Antonio Rd. was still under construction.

Addendum- I thought it was interesting that the week before this competitor had added a version of my tag line “spectacular headshots of enthusiastic, engaged, and assertive individuals”, but in ALL CAPS. I read flop sweat. This proves it.