Doing the hard things...
In December when I chose to change my career to focus on headshots I envisioned creating a wonderful studio that was spectacular, luxurious and very professional because I saw a lack of this in the market.
All of the other headshot photographers were working in their garages, their living rooms, or on location. None of them had a studio, so I decided to create one - to take the high ground.
I envisioned providing my customers with professional headshot photographs better than they’ve ever had before and giving my customers an experience worth talking about, one that would set a new standard for headshot photographers in Palo Alto.
In his inauguration speech JFK declared “We choose to go to the moon, and do these other things not because they are easy, but because they are hard.”
In building this studio and providing the five star experience my customers deserve, and appreciate I have chosen to “go to the moon”. And not unlike the Apollo missions I have many challenges ahead of me and, like America’s space program I will face them armed with a vision of greatness, commitment to quality and to treating my customers with the professionalism and respect they deserve.