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The Added Value of an In-House Hair & Makeup Artist for Executive Headshots

I make a big deal about my Palo Alto headshots studio and the value it give my customers. I don’t talk nearly enough about the other services I offer that add just as much value, such as my Makeup Artist, Sarah Brohmer.

Sarah and I have been collaborating on my customer's headshots for more than two years now. We’re a great team and have great chemistry. Our personalities and strengths complement each other perfectly.

Sarah is a great person and an outstanding HMUA (Hair and Makeup Artist.) She’s a licensed cosmetologist and has been doing professional hair and makeup for cinema, video, and photography for 20 years. She taught other makeup artists how to do this for eight of those years. So, her qualifications are impeccable as her sense of style.

Blonde woman's headshot on dark background in the Professional Headshots Palo Alto  studio
Barbara Cadigan, HR Director. Hair and Makeup by Sarah Brohmer

Her talent for color blending is nothing less than is fantastic. I love that she crafts a customized look for each individual that is carefully tailored and well crafted to suit their personality, their position, and their ambitions naturally as can be.

Sarah's intent for executive headshots is to emphasize your best features invisibly rather than make you look overly glamorous for your photos. She understands how the camera sees things and how the light combines with her work. This helps us create executive headshots that have a clean and authentic feeling.

I tell people Sarah does color, and I do messaging. This simplifies the division of labor because my messaging can’t be divorced from color. And the reverse is also true. Makeup can't be applied without first knowing the messages we’re sending.

I love working with Sarah because we build on each other's strengths. This gives my customers the greatest images because we focus on what each of us does better than anyone.

And don't forget that once Sarah and I have done our best work, we hand it over to my remarkably talented retoucher, Pedro Jorge, for his contribution. I've written another blog post singing the praises of his work - Magazine Cover Quality Headshot Retouching.

Please take a look at my website to see examples of your work. You’ll quickly see the value of working with an experienced team of professional specialists.

Check out these articles on headshots to learn more:


Dean Birinyi is an award-winning photographer, founder, and owner of Professional Headshots Palo Alto. He specializes in expression coaching to guide his customers on presenting themselves as confident, approachable professionals ready for the next opportunity.

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